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What is your customer acquisition strategy? (startup marketing tactics)
“What is your growth strategy?” It is a classic question from VCs to early-stage consumer Internet companies, and one often difficult to answer at such an early point in a company’s life cycle because...
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Learning is about the translation, not the source
I was reading Fred Destin’s post on why entrepreneurs hate VCs, when a quote caught my eye: “Learning from mistakes is far less useful than emulating success.” It’s a message that 37Signals likes to...
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Targeting Matters!
The other day, Cindy Alvarez (product manager at KISSmetrics and author of a great blog), wrote a post called “Anybody, As Long As It’s Not You” , saying: “Who should give you feedback on your...
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Enthusiasts vs Normals
First Chris Dixon tweeted, “Does anyone really want to have a “conversation with brands”? I I want my relationship to Starbucks limited to buying coffee.” Roger Ehrenberg then responded with a great...
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Coming up with a startup name (i.e. the 6th circle of hell)
Few things are more painful than coming up with a good yet inexpensive name for a business on the Web. Somehow you need to find something that is “cocktail party friendly” (i.e. someone can hear it,...
View ArticleAre Game Dynamics Jumping the Shark?
AdAge today asks “What’s saving the current crop of virtual games from becoming the next Second Life?”, with their answer being game dynamics. I am a huge believer in the power of creatively designed...
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Gap, Tropicana versus Apple: Conviction versus the Mob
Gap has completely fumbled their logo change, but not because of the design. I am not going to comment on the design. I am going to share how appalled I am at Gap’s lack of conviction and leadership....
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Know Your Buyer
Steve Blank just shared an interesting anecdote from his days in marketing, where he created what he thought was the ultimate data sheet, only to find his CEO and VP of sales literally setting it on...
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